APIVEO is as simple and true as 2+2=4. APIVEO players and coaches PLAY 2 WIN but LIVE 2 SERVE. APIVEO is not a wishy washy self-esteem program. APIVEO builds leaders while enhancing the naturally competitive spirit in sport. With that said, APIVEO teaches kids that life is much more than a “competition.” Life’s purpose is realized through serving, caring and adding value to those around you. So roll up your sleeves and Always Play 4 Each Other!